Ok, so here’s the deal with search engine optimization, i.e. how to get your site ranked higher on google. You want more traffic, so it’s tempting to pay an SEO expert to tell you how to get better rankings. Of course, said expert is going to be a bit biased– after all, he’s not impartial, he’s selling a service- the service of search engine optimization.
I’m here as a website-maker for over 20 years to tell you the no-BS truth that seo experts won’t tell you. It all boils down to one secret, that’s not really a secret: content is king.
Well, that’s not 100% true. The biggest factors in google’s ranking you are actually a bit out of your control. But more on that later.